From Poland to Germany to the Netherlands, Capstone Masterclasses brought the story of California wine to life for engaged audiences across Europe – highlighting regional diversity, sustainability, and a new generation of wine ambassadors.
Do eco-friendly wine certifications matter to consumers? And how accurate are consumers’ perceptions of various eco-wine categories when it comes to understanding what eco-wine labels mean?
While sustainability is easy to imagine in a vineyard—visions of sheep grazing on green vineyards and fields of cover crops come to mind—it’s a tougher concept to grasp in the restaurant space. Is it a wine list padded with biodynamic and regenerative bottles? Cork recycling efforts? A staunch ban on plastic straws?
Plentiful winter rainfall and warm summer temperatures set the stage for a memorable vintage across the state
Go big or go home. This is the “America” portrayed in our media. Risk-takers, visionaries, scrappy dreamers building empires, unabashed displays of prosperity. Big houses, big cars, big companies, big wines… Does the stereotype still hold true for California wine in 2024?